UI Copy to Skyrocket Your Conversions with Users
We all know, an intuitive and visually appealing user interface (UI) is crucial for engaging users and driving conversions. In addition, UI copy is another aspect that has an equal impact on your users. UI copy can persuade users to take action, effectively communicate the underlying intent, and enhance the overall user experience. By carefully crafting UI copy, you can achieve the UX that you, as a designer, desire.
UI copy, or microcopy, is the concise text that appears throughout a user interface to guide users, clarify functions, and provide feedback. It’s the voice of your product, helping users navigate and interact with your design. It’s important to use the right words to create a positive emotional response ultimately persuade users.
“Microcopy is the bridge between user goals and the UI. Great microcopy helps users achieve their goals with clarity and ease.” — Whitney Hess, UX Designer
To write great copy, you must first immerse yourself in the world of your users. Understand their needs, preferences, and pain points. Build a dictionary of words and phrases that resonate with your target audience, and use these words strategically throughout your UI. This helps users feel understood and comfortable, making them more likely to engage with your content and take action.
An example of great microcopy you can find in Uber. When requesting a ride, users are prompted with the text, “Where to?” This simple question sets a conversational tone and makes the process feel more personal and intuitive.
“Great microcopy isn’t about being clever or cute; it’s about being clear and concise.” — Joanna Wiebe, Copywriting Expert
UI copy can significantly impact your conversion rates, it’s important not to overdo it. Clarity and simplicity should always be your top priority. Your users should never be left guessing what a button does or how a feature works. Prioritise clear communication and only use microcopy to enhance the user experience without causing confusion.
E.g. MailChimp has an effective example of clear and engaging microcopy. When users are about to send out a campaign, the button label reads, “Send and Relax.” This microcopy not only conveys the action but also encourages users with a message that the hard work is done, and they can now sit back and enjoy the results.
Ultimately UI copy is a powerful tool, but when done right. Understand your users, craft concise and persuasive microcopy, and balance creativity with clarity. This way you can significantly elevate your UX and achieve desired results.
